The Richwood Report

Everybody sells. Life is a pitch. You present yourself--your services, products, and talents every day. You market to your customers, vendors, employers and competitors. You do it whether you know it or not. Debbie Allen has a great article on marketing well every day. A sample:

1. Be reliable. This is one of the most important competitive advantages you have.
2. Say "thank you" three times--once over the phone, once in writing, and once in person.
3. Maintain high standards of integrity and excellence. Even people who don't hire you will recommend you.
4. Be a problem solver. This is more important than having a good product or service.
5. Sell value and you'll make more money. Don't charge your customers for every breath you take on their behalf.
6. Don't be cheap. Prospects will respond more readily if you present a polished image.
7. Take a long-term view of your promotional activities. Patience will produce consistent results and steady growth.

Check out the whole article. There are others on the site if you look around.